Automation for Home-Service Pros · Dallas–Fort Worth

Stop losing jobs to missed calls.

When you're on a job and the phone rings, that missed call books with your competitor. Ironwood sets up simple systems — instant missed-call text-back, faster lead response, and automatic Google reviews — so more of your calls turn into booked, paying jobs. Hands-off.

See how it works

Local & founder-led. No jargon, no long contracts. We show you exactly where you're leaking jobs — free.

Your phone, on autopilot Live
  • Missed call → instant text back
  • New lead answered in seconds
  • Job done → review request sent
  • Lead saved & followed up
8 sec average text-back — before they call the next guy

Turn more calls into booked jobs

The systems that catch the money you're already leaving on the table — set up and run for you.

Missed-Call Text-Back

The second you can't answer, the caller gets an instant text from your number — "Sorry we missed you, what do you need?" — so they book with you instead of dialing the next guy. Nothing to install, nothing to remember.

Speed-to-Lead

A new lead from your site, Google, or a form gets an instant reply — day or night. The first business to respond wins the job most of the time. Now that's always you, even when your hands are full.

Automated Google Reviews

After every job, we automatically ask your happy customers for a Google review — so you build the 5-star reputation that wins the next customer, without ever chasing anyone for it.

Website & Local SEO

Need a site that actually books calls, or to show up higher when locals search? We build fast, modern websites and tune your Google Business Profile so more nearby customers find you — and pick you.

How it works

A simple, low-risk path from "we keep missing calls" to "that runs itself now."

01

Free Call

I look at how your calls and leads get handled today and show you exactly where jobs are slipping through — and what I'd fix. No cost, no pressure, no obligation.

02

Set It Up

I build and install your automations, connect them to your phone and the tools you already use, and get everything running — usually live within days.

03

Book More Jobs

On a simple monthly plan, I keep it running, add new automations, and make sure it's paying for itself — in booked jobs, not buzzwords.

Tyler Franks, founder of Ironwood Digital
About Ironwood

Hi, I'm Tyler.

I started out building websites for local businesses, and I kept seeing the same thing: great companies losing real money to missed calls, slow follow-ups, and no reviews. The website was never the whole problem — the jobs were leaking out the phone.

When AI made it possible to actually fix that, I went all in. Now I help home-service pros — HVAC, plumbing, electrical, garage door, and appliance repair — catch every call and turn more of them into booked jobs, automatically.

I'm not a faceless agency. You work directly with me. I learn how your shop runs, build the systems that actually move the needle, and stick around to keep them running — no jargon, no bloated retainers, just more booked jobs and fewer that slip away.

When I'm not building automations, I'm studying Information Systems at the University of Arkansas — which means the newest tools go straight to work for real local businesses. Go Hogs.

Tyler Franks Founder, Ironwood Digital

Frequently asked questions

Straight answers about how Ironwood works.

What does Ironwood actually do?
Ironwood sets up simple automations for home-service businesses that stop you from losing jobs: missed-call text-back (a missed call gets an instant text so the lead books with you), instant lead response, and automated Google review requests. The result is more of your existing calls and leads turning into booked, paying jobs — without any extra work for you.
What is missed-call text-back?
When you can't answer the phone — because you're on a job — the caller automatically gets a friendly text from your number saying you'll be right with them and asking what they need. Most people who hit voicemail just call the next company; missed-call text-back keeps that lead talking to you instead, so it turns into a booked job.
How much does it cost?
Ironwood works on a straightforward monthly plan that covers building, running, and maintaining your automations, starting small and scaling as you add more. Most shops land in the $500–$1,500/month range depending on scope, and it typically pays for itself with a single saved job. Every engagement starts with a free call, so you see the value before committing to anything.
Which businesses do you work with?
Ironwood specializes in home-service pros across Dallas–Fort Worth — HVAC, plumbing, electrical, garage door, and appliance repair — where a missed call is a right-now lost job. These are the businesses that get the most out of missed-call text-back, speed-to-lead, and automated reviews.
Do you build websites too?
Yes. Alongside the automations, Ironwood builds fast, modern websites (or refreshes your current one) and optimizes your Google Business Profile and local SEO, so your whole online presence helps bring in customers. But the automations that catch your calls and leads are where most shops see the fastest return.
How do I get started?
Book a free call. I'll look at how your calls and leads are handled today, show you exactly where jobs are slipping through, and lay out what I'd set up to catch them — with no pressure and no obligation.

See exactly where you're losing jobs

Book a free call. I'll show you where calls and leads are slipping through, and what I'd automate to catch them — no pressure, no obligation.